Category Archives: Self-promotion

Final Thoughts on My Shuffle Along Project

Site link:–tours-1921-1923

In creating the two tour maps for Shuffle Along, I was hoping to provide an engaging, easy-to-use representation of the challenges and opportunities faced by African-American theatrical companies touring the country in the 1920s.  I believed it was important to provide contextual information in a narrative form, accompanied by contemporary visual images, to place both the original (A Company) and spinoff (B Company) tours in context.

As I discovered through experimentation with kepler and Neatline software packages, it is important to select the correct software to achieve your goals.  For the A Company–which toured in a more limited area–I wanted to show the timeline of dates along with full information (including photos of theaters when available and clips of early reviews) in an easy-to-use format for the site visitor.  I found Neatline to be the best solution for this task, particularly because of its embedded timeline feature that allows you to quickly locate each appearance.  On the other hand, for the B Company where I was more concerned with showing the geographic range of the tour, kepler worked better.  As with all software packages, I found that I needed to continue to experiment in order to improve the visual representation offered by each platform.  Comments from other students were very helpful in this area and I appreciate their input as I worked to develop my idea.

I already knew going into the project that the A Company played major cities like New York, Boston, and Chicago for extended dates, but avoided any appearances south of Washington, DC, although they still encountered difficulties in obtaining food and lodging due to contemporary racism.  The B Company, on the other hand, mainly appeared in one or two-night stands and toured more widely, although in many cases they appeared in segregated theaters.  Nonetheless, by mapping these appearances I was given new appreciation for the struggles each faced as well as their achievement opening the door for black entertainers on Broadway and beyond.

As with all DH projects, the next step is twofold: To continue to support the site by building more features to it and expand the story to embrace Eubie Blake’s full career; while also determining a social media strategy that will reach the core audience interested in the subject of theatrical history, African-American culture, and the history of American music.  I look forward to embracing these challenges.

Promoting My Shuffle Along Project

Audience: Who is your strategy aiming to reach?

I’m trying to reach scholars and the general public interested in music history; African-American culture; Broadway and theater history.  I’m also hoping to help promote my recent biography of Eubie Blake published by Oxford University Press.

Platform(s): What social media tools do you plan to use to reach this audience?

The blog will be the main tool but it will link into my existing Facebook page for the book (  I would also cross-post to other Facebook groups of interest and also groups on Humanities Common.

Messages: What message will appeal to this audience? What do you want to convey? What action do you want them to take?

I’m looking to engage with the broader scholarly and public community interested in the history of African American music, theater, and culture.  Because 2021 will be the 100th anniversary of the opening of Shuffle Along, I believe this is a good time to promote the importance of its contribution to the history of American theater and culture.  I would like to tie in to the anniversary year as a way of drawing broader attention to the show.

Measure: How will you measure the success of your strategy? Consider using SMART goals (Specific, Measurable, Attainable, Realistic, and Time-bound) to frame your responses.

I would be hopeful to build the following of my blog to at least several hundred followers (the current Facebook page that I host gets about 250-300 hits for each posting) within the first six months of the posting of the material.